Ensuring that the people of India understand the importance of biodiversity conservation and its benefits is crucial for the immediate and long-term success of the Mission. For this to be successfully accomplished, biodiversity knowledge must become part of India’s public consciousness and discourse. Based on the needs of different audiences, a range of communication formats need to be adopted from promoting science communication training and interactive exchange across governmental, private, and industrial sectors to establishing nationwide appreciation and awareness of biodiversity through mass communication via public and social media. In addition, true communication is bidirectional. Thus, not only should knowledge about the importance of biodiversity be disseminated and communicated, but the diverse audiences can also provide valuable information on how biodiversity impacts, or should impact, their lives and livelihoods. In this fashion, input from these communities can feed back to research and education on biodiversity issues mentioned throughout the Mission. Involving enthusiastic members of the public has multiple beneficial effects: from generating information at a scale (in time and space) that is difficult or impossible to achieve otherwise, to engaging the larger public in contributing productively, in other words, to become part of the solution. While the importance of trained biodiversity professionals is indisputable, there is an increased worldwide interest in engaging interested members of the public, particularly youth, to join hands with professionals in tracking nature and natural resources.